Bollywood’s Mr. Perfectionist Aamir Khan has made an interesting statement about the OTT release of Sitaare Zameen Par, saying that the film will be released digitally on YouTube, and every user will be able to watch the film by paying 100 rupees.
According to details, Indian actor Aamir Khan said that our film will be released on YouTube under a pay-per-view model, which we are calling “Janta Theatre.” This will provide greater access to cinema for the public. Sitaare Zameen Par will be released on August 1st at a cost of 100 rupees per user.
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In a press conference held yesterday, Aamir Khan said that only 2 to 3 percent of the country’s population goes to cinemas to watch films. Now digital payment has become quite easy for Indian citizens, and I believe this is the right time to come onto a digital platform.
Aamir Khan said that YouTube is a platform everyone uses, and it can be accessed on any device. Nearly 550 million Indian citizens turn to YouTube in a single day. I thought that if we come to YouTube, we can show our content everywhere, and it will be easier for Indian citizens to make payments.
