Although it doesn’t seem like there is much excitement about new apps these days, one app has recently drawn attention. Lapse, a photo-sharing app with a film filter, shot to the top of the App Store thanks to a clever gimmick. But can its users get hooked on yet another social media app?
Unlike any other well-known social media app available today, Lapse offers you an experience that sets it apart from the appeal of a disposable camera combined with social media and a novel recruiting strategy.
This is all the information you need to know whether you received a Lapse invite from a friend and want to know more, are considering downloading it, or are just curious about why the app is getting so much attention.
What is Lapse?
Per the app’s website, Lapse is an “invite-only disposable camera.” If you have ever used Dispo, Lapse has a pretty similar concept, allowing you to snap quick disposable camera-style photos and then wait until they “develop” to access them.
Once the photos develop, you can Tinder-style swipe left or right to either archive a picture or post it to your “Journal” for friends to see. This format is supposed to prompt authenticity on social media. All the photos you see posted are unedited, and the app showcases pictures with no filters or editing.
The biggest differentiating factor about the app is that it is invite-only, meaning that you can only get started by inviting five friends, as well as completing other tasks within your phone’s settings.
The photos have an automatically added filter that gives them the vintage look of a disposable camera, as seen in the photo of my lunch below. Most people opt to take the photos vertically, as seen below, as that’s how they appear on the feed.
The Lapse app is free on the App Store. However, once you download, you still have to go through several onboarding steps to access the app.
