Spanish clothing giant ‘Zara’, which is one of the largest international fashion companies has faced severe backlash after its recent Turkish advertising campaign for shoes.
The brand’s latest shoe advertising campaign has displayed bread, ice cream, and other food items in shoes. Soon after the campaign became online, the Turkish people criticized and shamed the brand and called it a ‘careless’ and ‘unprofessional behavior’.
Read more: Zara founder’s daughter to take over fashion company
For outraged social media users, these food items could be life-changing for poor and needy people. The brand soon after facing backlash removed the latest shoe campaign pictures from its official website over remarks about wasting and disrespecting food.
However, it was soon late as soon after the pictures went viral on social media, the hashtag ‘ZaraHaddiniBil’ (Zara know your place) was already a trending hashtag on Turkish social media.
@ZARA bread is a sacred. Everything ,keeps us live, is sacred. What is your purpose ???? I AM NOT GONNA BUY ANYTHING FROM ZARA ANYMORE. THIS IS TOO MUCH!!!!! #boycottzara #zarahaddinibil #ZARA pic.twitter.com/t21ElLyqIW
— Seniha (@efkarliseniha) June 12, 2022
#ZARA the bread is sacred for lots of people all over the world. Also some people cannot access a bread. Shame on you. We won’t buy anything from you anymore. @ZARA
— Adnan ????MKA???? ???????????????????????? (@Adnanmka1) June 12, 2022
You will lose #ZARA ,because you have curse after that. #haddinibilzara
— Yasin Yahyaoğlu (@YasinYahyaoglu) June 13, 2022
#zaraapoligise u should apoligise for this ridiculous advertisement #zara
— öylesine görll (@bipolarbipanda) June 13, 2022
Disrespecting food in the name of advertisment. Is this a concept even ? SHAME ! #Zara pic.twitter.com/0u6GSOubSn
— Are Zee ! (@bhattispeaks) June 12, 2022
