LAHORE: In order to further stabilize the cricket board, the Pakistan Cricket Board today (Monday) released its five-year strategic plan, which has been approved by the Board of Governors.
According to a press release issued today (Monday), the strategy has been put together with a key focus on the stakeholders of the game and bringing the fans closer to the game.
The six salient features of the strategy are:
– Sustainable Corporate Governance – will be underpinned by timely and effective planning and allocation of resources.
– Deliver World-Class International Teams – ongoing investment into a merit-based domestic system and a focus on excellence in High-Performance Centres will help transform our international teams into consistent top-class performers.
– Grassroots and Pathways Framework – providing opportunities and supporting the seamless transition of young and aspiring cricketers into the mainstream game.
– Inspire Generations Through our Women’s Game – we will maintain a key focus on diversity and invest in our future cricketers to develop cricket champions across the nation.
– Grow and Diversify Commercial Revenue Streams – we will set strategic, innovative, and targeted commercial plans that will support the sustainability of the PCB and the Cricket Associations.
– Enhance the Global Image of Pakistan – we will showcase Pakistan through the promotion of the HBL Pakistan Super League, sustainable home international cricket, and by maintaining an ongoing and close dialogue with other cricket boards around the world.
In this regard, PCB Chief Executive Wasim Khan said, “We developed the five-year plan in 2019 and awaited sign-off by the Board of Governors. We are delighted that we received official sign-off in February this year and are now in a position to formally announce it.”
He further said, “It was highly important that we developed a clear, exciting and achievable roadmap that provided clarity on our direction of travel, not only for all PCB staff but also the fans and its stakeholders.”
“The PCB has the potential and drive to be amongst the very top cricket boards in the world. This aspiration, with a commitment to action, will drive us on so that we can become consistently successful on the field and highly competent off it,” he concluded.
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