Popular South Korean girl group BLACKPINK has become the most-streamed artist on Spotify.
BLACKPINK’s song ‘How You Like That’ has officially exceeded 700 million streams on Spotify being the girl group’s first-ever song to hit this milestone. With this achievement, the band becomes the first most-streamed female artist on Spotify in K-pop history.
‘How You Like That’ is the title track song of the BLACKPINK studio album named The Album. The track song was released on June 26, 2022, which means it took more than two years to achieve this win.
For those unversed, BLACKPINK is the world’s famous South Korean female band of four members. The group debuted in 2016 with their first album Square One under the music label YG Entertainment.
Blackpink has broken numerous online records throughout its career. Their music videos for “Kill This Love” (2019) and “How You Like That” (2020) each set a record for the most-viewed music video within the first 24 hours of release, with the latter breaking three and setting two Guinness World Records.
They are the first music group and Korean female act to have five music videos accumulate one billion views each on YouTube; the most-subscribed music act on the platform and the first to reach over 80 million subscribers; and the most-followed girl group on Spotify.
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Their other accolades include the New Artist of the Year Award at the 31st Golden Disc Awards and the 26th Seoul Music Awards, the Mnet Asian Music Award for Best Female Group in 2020, the first MTV Music Video Award won by a Korean girl group, and recognition as the first female Korean group on Forbes’ 30 Under 30 Asia.
They have been acknowledged as one of the most powerful celebrities in South Korea by Forbes Korea (placing first in 2019, third in 2020, and second in 2021) and by former South Korean President Moon Jae-in as a global K-pop phenomenon helping spread K-pop content worldwide.
