It looks like Kylie Jenner is mimicking the brand of controversy and bizarre fashion established by Indian social media sensation Urfi Javed as she promoted her ‘King Kylie’ lip kit campaign with her products outfit.
In a major and highly publicized photo shoot, Jenner posed in a custom-made outfit constructed entirely from her Kylie Cosmetics products.
She wore a bra made of black lip liners and a micro-miniskirt made of lip gloss tubes and chains. This unique look was a bold visual nod to the product that started her beauty empire.
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She returned to her signature “King Kylie” era look by sporting teal-dipped hair in several campaign photos and videos, a style that was synonymous with her early rise to fame. She also showcased honey blonde and bubblegum pink hair for other promotional events and posts.
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Other outfits included a tight white tank top that read “KING” and low-rise leather pants, as well as a white mini dress featuring a graphic print of her own face from that era.
Promotion was across various Instagram formats, including static posts, Reels, and stories, and the campaign was further amplified through the official Kylie Cosmetics account and by influencers attending the pop-up event.
https://archive.mmnews.tv/which-fashion-venture-did-kylie-jenner-launch/
While she promoted the entire collection through these various visuals, specific images of her wearing all four distinct shades of the new lip kits simultaneously across different posts were part of the overall campaign rollout, and the general theme was her “signature nude lipstick” look that defined the era.
