Amazon kicked off a new marketing campaign for its Prime Video Channels on Thursday to highlight the channel add-ons.
The campaign, with the tagline “Find Your Happy Place,” was launched during ‘Thursday Night Football.’
Although several streaming services, such as Apple TV+ and Hulu + Live TV, offer add-ons, none of them have as large of a selection as Prime Video.
In conjunction with 2023–24 Thursday Night Football, the streaming service will debut a new advertising campaign that will emphasize all of the fantastic movies and television shows that can be watched on Prime Video through add-on channels, video-on-demand purchases (like Barbie, which just became available this week! ), and rentals. The conclusion is the new tagline for Prime Video, “Find your happy place.”
“One app. One password. Prime Video. Find your happy place,” the voiceover says, as clips from Amazon original shows like The Boys and The Marvelous Mrs. Maisel play alongside films and TV shows like Barbie, Spider Man: Across the Spider-Verse, House of the Dragon and 1923 play.
The campaign also includes digital and social elements (including influencer collaborations), as well as billboards and a Times Square takeover.
Essentially, Prime Video makes it easier and more convenient than ever to stream all of the hottest shows, by allowing users to add other streaming subscriptions onto their Prime Video accounts for an additional cost (usually the monthly price of the streaming service). Now, all of your content will be inside one app instead of across a few.
