While people belonging to various walks of life are working to collect donations for flood affectees, Instagram influencers are also doing their part to spread awareness and urge their followers to donate for flood affectees.
Alizah Raza of ThisandThat.pk has gone above and beyond the call of their duty and raised over Rs10 million through her donation drive to support vulnerable communities affected by the floods.
Raza, an art dealer and Instagram influencer who hails from Lahore, was thinking of ways to use her platform to raise funds when she was approached by Rakhshanda Atwar, the esteemed artist, who donated multiple works for the cause. Raza then reached out to other artists who were quick to donate and help promote the drive.
“I was lucky to have artists like Mughees Riaz, Sonia Chundrigar and Amra Khan come on board. Popular artists including Hussain Jamil and Anushka Rustomji also significantly contributed as well as many emerging artists. Special mention to the Kinnaird Fine Arts Department for joining forces and offering many of their current students works to the cause,” she told Images.
The art donation drive had limited edition prints starting at Rs6,000 and original artworks going as high as Rs250,000, which were originally worth Rs450,000 but discounted to motivate people to buy and donate to the cause.
Raza mentioned that she had set an initial target of Rs1 million but never expected to have crossed the Rs10 million mark in less than a week.
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Her drive has been successful because it’s hassle-free and transparent. “I tried to make the process as hassle-free with multiple modes of payment, and by shortlisting donor organisations I can personally vouch for. Donations didn’t necessarily have to be sent to me — people could donate to the shortlisted organisations and share the receipt with me,” she explained, talking about the transparency of the drive.
When asked how she thought of the follower donation drive, Raza said that a community as large as 31,000 people surely has the power to make an impact and accomplish great things together.
Her campaign is still ongoing but she has already raised Rs13 million in total and is dedicated to ensuring this amount reaches the most reliable organisations working on the ground. For this reason, she has chosen four organisations — Al Khidmat, Mama Baby Fund, Bali Memorial and Sab Saath.
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