ISLAMABAD: The latest report has stated Pakistan is expected to accomplish its mango export target of $150 million by the end of 2020 season.
According to a report, the country already surpassed its mango export target by 45,000 tons despite grave challenges arising from the global outbreak of coronavirus. Pakistan has so far exported 125,000 tons of mangoes, fetching valuable and much needed foreign exchange of $72 million, as against the corona-revised target of 85,000 tons for 2020.
Earlier, the country registered a record high in the export of fruits and vegetables was 12.5 percent, amounting to $730 million in FY2019-20, despite the global pandemic making it the highest revenue in terms of foreign exchange generation.
During the previous year, the export of fruits was enhanced by 3.8 percent while the vegetables reflected an increase in export by 28 percent. Export of fruits fetched $431.27 million while the export of the vegetables generated $30 million.
To export Pakistani fruits and vegetables was almost impossible due to the pandemic and resulting lockdowns. However, the exporters translated these challenges into opportunities by enhancing exports of this sector and adopting realistic strategies.
Moreover, Pakistan International Airlines gave discounted freight charges of up to 30 percent for mango exports to ease pressure amid the global shut down due to COVID 19. Pakistan exports mangoes to 40 countries of the world, and by adopting meticulous planning and removal of barriers restricting exports.
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