Italian luxury fashion house Dolce & Gabbana has ventured into an unexpected market with the launch of a new perfume designed exclusively for dogs. The fragrance, named “Fefé,” is described by CNN as an “olfactory masterpiece” featuring the warm and cocooning notes of Ylang, the clean and enveloping touch of Musk, and the woody, creamy undertones of Sandalwood. Master perfumer Emilie Coppermann crafted this unique scent.
Priced at €99 ($109) for a 100 mL (3.4 oz) bottle, “Fefé” is housed in a sleek green lacquered glass bottle, complemented by a vibrant red metal cap and a 24-carat gold-plated paw. Each purchase also includes a Dolce & Gabbana dog collar, available in two sizes, with an optional engraved tag.
The fragrance is highlighted in a promotional video on the Dolce & Gabbana website, where well-groomed dogs are showcased. Accompanied by classical music, a narrator describes the dogs as: “I am delicate, charismatic, authentic, sensitive, enigmatic, rebel, fresh, irresistible, clean. ‘Cause I’m not just a dog. I’m Fefé.”
The commercial depicts the application process as straightforward, with dogs sitting calmly on high stools. For pets who are less cooperative, the website provides instructions: “Spray Fefé on your hands or on a brush and then rub or brush your dog’s fur from the middle of the body towards the tail to give them a moment of scented pampering.”
